How to Create SEO-Friendly Content: A Step-by-Step Guide

And How Do You Drive Traffic To It

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Creating SEO-friendly content involves a combination of providing value to your readers and optimizing your content for search engines. Lets dive into what's going to help you create content that's going to be impossible for Google to resist.

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Understand Your Audience and Keyword Research

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It is imperative that you first understand WHO it is that you are targeting with your content. Once you have determined who your target audience is, only then it is time for you to do keyword research which will help you discover the most relevant keywords to use within your content. We prefer Semrush as we feel like it is the most user friendly all-in-one tool available on the market.

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Create Valuable Content That Is High-Quality

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You want to make sure that the content you're publishing is going to address your audience's needs, questions or problems. A best-practice approach is to break your content down into digestible segments nobody wants to read essay-style blogs, at least not anymore.

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Focus on keeping it short, engaging, informative and to the point, unless you want your readers to click the 'x' at the top right corner of their screen. Studies show that a well written blog can increase your chances of ranking higher in search engines by 425%, so it is imperative that you focus on the quality of your content.

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How Do You Drive Traffic To Your Content?

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You just finished writing a kick-ass blog, but there seems to be a bit of a problem. It's not getting the amount of views or interactions as you had hoped for. No need to panic, driving traffic to your blogs involves a combination of strategies, that when applied with intent can yield great results.

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About 90% of bloggers use social media as a tool to promote their content and if you think about it it makes perfect sense. Why would you not promote your blog on your social media considering your target market is (hopefully) the one following you?

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Furthermore, focusing on specific keywords, title tags, and meta descriptions will certainly help the search engines to index you faster and better so make sure you use SEO best practices when putting together your blogs or whatever style content you may be working on. Last one we will talk about in this segment is email-marketing.

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Encourage your audience to subscribe to your email list, that way when you are ready to post a new blog or a new piece of content you can automate the process of sending these out efficiently. Email marketing provides a direct line of communication between you and your audience fostering a more personal connection.

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Our friends at HubSpot ran a research campaign and determined that the best time to send marketing emails is between 9:01 AM - 12PM EST. While this window may serve as a general guideline, it's important to continuously monitor the engagement metrics of your specific audience.

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By aligning your content with SEO best practices, you not only make your website more accessible to search engines but also cater to the evolving preferences of your audience.

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SEO-friendly content serves as the bridge between your valuable insights and the users actively seeking relevant information. It facilitates better discoverability, ensuring that your content ranks prominently in search engine results pages and reaches a broader audience.

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Moreover, as search algorithms continue to evolve, emphasizing user-centric factors such as quality, relevance, and mobile-friendliness, crafting content with SEO in mind becomes imperative for maintaining and improving your search rankings.

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Beyond the technical aspects, SEO-friendly content contributes to building a loyal readership. By delivering content that is not only informative but also easily navigable and accessible, you enhance the overall user experience.

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This, in turn, establishes credibility and trust, key factors in cultivating a long-term relationship with your audience.

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In the competitive digital landscape, where countless websites vie for attention, SEO-friendly content provides a competitive edge. It ensures that your valuable insights do not go unnoticed, allowing your blog or website to stand out among the multitude of online offerings.

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As search engines refine their algorithms to prioritize user satisfaction, investing in SEO-friendly content is an investment in the sustained growth and success of your online presence.

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In essence, the journey to online success begins with the creation of SEO-friendly content. It is a dynamic strategy that not only adapts to the ever-changing search landscape but also positions your content as a valuable resource in the eyes of both search engines and your audience.

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In conclusion, creating SEO-friendly content is a crucial element in the success of any online venture. The importance of optimizing your content for search engines extends beyond mere visibility; it is a strategic approach to enhance user experience, foster brand authority, and ultimately drive sustainable organic traffic.

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As you embark on this journey, remember that the true essence of SEO lies not only in pleasing algorithms but, more importantly, in serving the needs and expectations of the individuals who seek the information you provide.

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